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Welcome To Michael Senoff's


A MASSIVE archive of marketing
ideas are yours FREE!

Here are 117 hours of downloadable audio interviews, marketing  lessons and transcripts from some of the GREATEST marketing minds ever!

Some of the interviews include:

Gary Halbert Jay Conrad Levinson John Carlton
Carl Galletti Ted Nicholas Joe Vitale
Brian Keith Voiles Deremiah Phillips *CPE Bill Myers
The PR Doctor Millionaire Mr. X Taylor Trump
Herschell Gordon Lewis Mr. Arthur Hamel Michael Senoff

And that's just the start. There are many other marketing experts ready for you to listen to right now!

This archive of interviews is a GOLDMINE business ideas.

Please don't try and digest all of these interviews at once. Your best bet is to listen to one interview every few days. Give the ideas time to brew. Relate the ideas to your own business and TAKE ACTION!  You may download and listen to the recordings on your way to work. I listen while you are working on the computer.

Remember to always have a pen handy because you just never know what idea will trigger your next million dollar idea!

Enjoy and drink up.  Come on in, the water's fine!

Michael Senoff


To offer these audio recordings to your customers on your own custom designed web site simply complete the No-Risk Reply Form at  the link below. I'll take care of the rest.


Have your speaker volume turned up. The sound may take a few seconds to start playing depending on your connection. Press green play button to start flash recording. Press green stop button before you play another recording. If you don't press the stop button and you play another recording, it will take longer to start playing. Right click to download transcripts or mp3 files. To accelerate your learning experience, read the transcripts while you listen to the audio recording. Studies show you can up to double you retention and memory of the material. 

Adobe Acrobat Software


If you want to read the transcripts and need the Adobe Acrobat software, you can get it for free by going to:

(You may download and listen to all recordings in their entirety right now!)

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“If you qualify, You Could Be On Your Way To More Riches And Success As A Marketing Consultant Than You Ever
Dreamed Possible…

A good reason not to settle for a 10% return. This is truly a treasure that deserves uncovering because I had the great privilege of interviewing a seasoned marketing consulting about how to make it in the marketing consultant business. Richard is one of the busiest and most respected business consultants in Utah. He has more than 25 years of practical experience and know-how in direct sales. Richard has been operating his own marketing consulting business for 15 years. In this interview, you'll learn tips and techniques to help you increase your consulting income by thousands of dollars. You'll hear Richard describe how to approach a new prospect, what to say to them, how to schedule an interview, where to meet, and incidentally what to order! This is a Marketing Consultant’s blueprint for success; one that will have clients drooling to get you to work on their marketing plans. You'll want to hear all of it because, never before, have I extracted such a detailed, meticulous, and systematic sales plan. Use any of these techniques to obtain any account your little heart desires. Each recording is about 20 minutes and when you get to the end, I'll have a valuable free gift waiting for you. If you want more streaming audio recordings, expert interviews and free reports on the subject of marketing consulting, sign up for a limited time offer for a free six month subscription to "Consulting Secrets" at


Exclusive 120 Minute Detailed Fact-Finding Interview With The Father of Marketing Jay Conrad Levinson

Here's your rare look deep into the mind and personality of Jay Conrad Levinson the Father of Guerrilla Marketing.

I am pleased to present you with an incredible interview with the Father of Guerrilla Marketing, Jay Conrad Levinson. Jay Conrad Levinson is the author of the best-selling marketing book series in history, Guerrilla Marketing, plus 30 other business books. His Guerrilla concepts have influenced marketers so much that today his books appear in 39 languages, and are required reading for many MBA programs worldwide.

Jay was the Senior Vice President at J. Walter Thompson and in Europe as Creative Director at Leo Burnett Advertising. He writes a monthly column for Entrepreneur Magazine and articles for Incorporated Magazine.
Here is what you’re going to learn in this fascinating interview.
You'll learn what Jay Conrad Levinson’s first job was in advertising. You will learn the secret Jay learned from Hugh Hefner when he worked at Playboy. Hear how many hours a week Jay worked, and why it has never changed for 32 years. Wait until you hear what Jay’s father did in his 9:00 to 5:00 job. Learn the story of how Jay got a 33% response with a one-page, direct mail sales letter. Hear a little secret of what Jay considers the most important thing he has ever learned in marketing. Learn Jay’s favorite two books.

Did you know that Jay plays Poker? Find out on what night. Learn how a literary agent can help you sell millions of books. Hear how much Jay made in royalties on his very first book. Find out what edition of Jay’s Guerilla Marketing book is his biggest seller. Learn the key to how to get your book published, printed, and looking as good as any book in the bookstore for only $10.

Get the 800-number to the best postcard pack people in the United States. Learn the reason why 90% of all marketing campaigns fail. You'll discover the best day of the week for making money online. You'll get the links websites for Internet market research. Hear the truth about the Got Milk commercials? Learn how to write a 7-sentence Guerilla Marketing plan in five minutes. You'll hear Jay’s philosophy on money.

Finally, learn Jay’s true Guerrilla I.Q. personality and take the same exact personality test as you listen to this interview. Have a pen and paper ready. Put on your seatbelts and let’s learn from the father of Guerrilla Marketing, Jay Conrad Levinson. Interview was on 02-19-04 and last 112 minutes.

41 page transcript in PDF download or play mp3 part one
41 page transcript in Word download or play mp3 part two
  download or play mp3 part three
  download or play mp3 part four

In Person, The Hottest "Low Cost/High Return" Marketing Secrets & Strategy To Double Your Business In The Next 6 Months!"

97% of salesman make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One third of all buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture?

I was in my office on March, 31st 2004 and I got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at the Jay Abraham Protégé Training Seminar back in 1990. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up to. I asked him if I could interview him and we did about a 70-minute interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, James revealed three amazing case studies:

The first was about the Cancer Treatment Centers of America , which created tens of millions worth of net revenue; the second case study was with a Brian Ruh from East Holstein Wisconsin who was a life insurance salesman and through the Nurture process alone grew to the 34th ranking life insurance salesman in the New York Life Insurance Company world. The last case study is a story about a stockbroker who generated a multimillion dollar account by singing happy birthday over the phone in to an answering machine. In this interview, you’ll hear these case stories and you’ll understand the power of this one marketing concept. If you take what you hear in the interview and implemented it in your business or implemented into another business, you could change the business forever. There has been no better time in history and no better software to make this process automatic. Enjoy this 70 minute interview.

Consultants to AT&T, Microsoft and TEC Worldwide Jim Cecil, founder and president, is an acknowledged leader in the field of loyalty marketing and customer-relationship strategies. Jim conducts strategic sales process training seminars for corporate teams and individuals. Jim is one of the top resource speakers for CEO groups such as The Executive Committee (TEC) and Financial Advisory groups like the International Association for Financial Planning (IAFP). He works personally with clients of all sizes, from AT&T and Microsoft to growing entrepreneurial businesses.

Jim Cecil has over 41 years of sales and marketing experience. He was the founder of West Coast Marketing Group, Mr. Cecil also founded Profit Systems, Inc., a large equipment distributorship in Redmond, Washington. Named Marketing Man of the Year in Asian Trade, Mr. Cecil is a popular speaker and is called upon to present over 100 speeches each year. Previously Mr. Cecil served with Smith-Corona Corporation in New York for some thirteen years in various marketing and sales positions. Additionally, he has consulted for clients across the country including Canon, Washington Natural Gas, Sharp Electronics, General Electric and Digital Equipment to name a few. If you would like to contact Jim e-mal him at

How To Sell More Consulting Services At Full Price In A Shorter Period of Time Than You Have Ever Done Before. Amazing New Technique Has Clients Flooding Your Practice To Hire You… And At Full Price!!!

Here's a live three part training call that teaches you how to get a client by phone

Part One Case Study String Cheese Distributor (November 2004 Call)


Treat yourself to a consulting adventure you have to stay home for. You're about to be handed the key to getting all the marketing consulting clients you can handle. First thing I want you to do is to download these two files. 1) Opportunity analysis worksheet and 2) the HMA opportunity analysis training.

Print these out and follow along with me before you listen to any of the recordings. Here's why...

I know if I can work with you and show you by example how to get a client, you’re confidence in yourself will go up. I know if you can have a list of questions to ask your consulting prospects, you’ll be more likely to meet with them. I know that If I can teach you how to conduct an Opportunity Analysis by phone, without face to face meetings, you be more likely to start your own consulting business. I know you’re going to benefit tremendously from this real live case study on how to use Richard's Opportunity Analysis Worksheet to get all clients you can handle. 

Let me explain.

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for some coaching advice on how to perform the opportunity analysis interview with this prospect.

Richard has 14 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollars corporations. Richard will use his years of in-the-field experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect.

Then, you’ll hear me call the prospect and conduct the Opportunity Analysis for real. This part is about an hour long of me taking the client through the Opportunity Analysis Worksheet. Listen in as I hunt for hidden marketing assets. You'll hear how I distinguish how my consulting is different from other marketing consultants. You'll hear me offer my services with my unique risk-free guarantee.  You'll hear all the exciting, fun, educational and profitable details in this part of the lesson. 

And, finally, at the very end of part three is what we all want to hear from our prospects. It's the client calling me back to hire me as a consultant. You'll hear him take my mailing address down so he can send me the money via Federal Express. This was only the second time I have used this Opportunity Analysis Worksheet to sell consulting services. The first is in another recording below with an accountant from Australia.

This is real, as it happened, and it’s absolute proof that you can do this too. Other consulting opportunities will tell you how to get clients.  They'll give you loads of unnecessary untested client generating tools. They'll give you post cards, newspaper ads and fancy calculators. You do not need all that stuff. All you need is one thing that works. They'll tell you how to get clients but I'll show you how. I'll offer you PROOF! All you have to do is do it. Now go get some clients. And once you have a client, let me show you what to do with them by using the Richard's Marketing Consulting Training System. If you want more streaming audio recordings, expert interviews and free reports on the subject of marketing consulting, sign up for a free six month subscription to the all new "Consulting Secrets" at



Michael Senoff's Online Marketing Secrets Interview

This is an interview of me being interviewed by an internet marketer names Jay Gould. Jay recorded this interview on 05-15-04. This interview was done for Jay's internet marketing students.  I hold nothing back, I tell all I know. It's about two hours long and is broken into four sections of 30-minute clips. You should be able to get an idea of who I am and what I am about. You'll also have a good idea and feeling if doing business together will be right.

NOTE: I am making this interviews, download and transcripts public domain. You may distribute them and pass them along to others as you wish. You may include them in your products, copy them onto a cd, and give them away as bonuses. The only thing you cannot do is sell them and edit any part of the recordings or transcripts. Enjoy. For personal one to one consulting with Michael

or to get your free report on the subject of marketing consulting, sign up for a free six month subscription to "Consulting Secrets" at

Michael Senoff interviewed by two time Internet millionaire

Michael Senoff being interviewed like he has never been interviewed before. I don't like being interviewed. I like giving interviews. That's why you will not see too many interviews from me. Here's one where I reluctantly made an exception. The interviewer's name is Jason Ryan Isaksen. This was an exclusive interview I agreed to do for Jason's thousands of internet marketing students and customers. It's 220 minutes. It's segmented into five 30 minute fact filled sections.

This interview is fast and packed with some of my ideas and philosophies about marketing and business and one secret I have never before revealed to anyone until now. I gave Jason's students my everything holding nothing back. You may also download the 46 page word for word transcripts to this interview for free. Just download it below. If you do not have time to listen now, download it to your computer and listed later. You may distribute this interview freely or send them to this page. The five part interview was conducted on 02-15-04.

How to purchase almost any internet or marketing seminar material for five cents on the dollar in the next 17 days or less...

This is my first time being interviewed. It's a tele-seminar from 10-29-03 I am going to be grilled by my good friend Vanish Patel for 60 minutes. I am going to share all my secrets I use to purchase Jay Abraham material at huge discounts and reveal to you every thing I have learned from the last four years of this wonderful pre-owned seminar buying and selling business.

"My heart was pounding when my internet marketing coach revealed how I could package and offer my information products for higher profits and less returns"

Meet my marketing coach Ramon Williamson. Ramon was my very first personal Internet marketing coach. He was the genius and mentor who helped me develop my first Internet presence. As an Internet marketing coach he is second to none. I recently asked him for some advice on how to better my site and structure my current product offerings in the best and most profitable ways. Ramon delivered me a priceless, one-hour consultation:

This information is too valuable to keep to myself and I am sharing it with you. The detailed, step-by-step strategies he gives me to improve my business profits are applicable to all Internet and information product businesses. The information he lays out is substantial and constructive. It is a captivating 60 minutes of pure marketing genius.

How to expose ‘the biggest lie of search engine optimization’ Plus! How to achieve Internet market dominance for your business

Can it really be done? The simple answer is, "Yes, it can!" Listen to this 60 minute application-packed interview with Dale Tincture, the owner of a web-based consulting firm that specializes in helping lawyers dominate the market in a particular geographic area. Dale has helped 73 law firms obliterate their competition by developing an imperious website presence. You can learn his secrets here, and make his techniques work for you. If you currently run a website then you may want to listen to this interview in its entirety. Don’t lose out another day; listen to what Dale has to say and then immediately apply his methods to become the King of your own domain.

How the rare book business is an online treasure hunt that you never get tiered of and you can still keep your a day job

David had contacted me the other day about a rare book he had found at an estate sale of over 3,000 books. I had an interest in the rare book business and even ordered a few books on the subject recently. David agreed to let me pick his brain and record the entire conversation about his vast experience as a rare book dealer, buyer, and seller.

In this recording here’s what you’ll learn. You’ll learn what edition of rare books collectors never buy. You’ll learn how you could find the rarest of rare books, but without this one thing they are virtually worthless. You’ll learn one give away to instantly know if your rare book is worth big money. You’ll find out the one category of rare books that brings in the most money. You’ll find out who buys rare books and how to get the most money for them. You’ll find out about a re-emerging fad among movie stars and celebrities that can make you big money buying and selling rare books. You’ll find out about one book that could bring up to a quarter of millions dollars. You may even have this one in your attic or basement.

If you find a rare book, what’s the very first thing you should do to protect yourself. Learn the best place to store your rare books. Learn the truth about what auction house will get you the most money for your rare book, either Christie’s or Sotheby’s. Find out how to estimate the hammer price before you take your rare book to auction.

You’ll hear how David got his investment back after buying 3,000 rare books with the proceeds of selling just 12 books. Learn facts you should know about what a certified copyright report will tell you and how to commission a copyright search in Washington for under $20. You’ll also find out how to get a free report called, How To Get A Certified Copyright Report. Learn how to get your books published up on Amazon. It’s a lot easier than you think. You’ll need ISBN number and a barcode for your books. Learn where and how to get one online... and much, much more. Recorded on 02-27-04 runs 30 minutes.



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